If you’re a manufacturing company, engineering products company, or just a good ole fashion blacksmith, do you consider yourself a media company?
I bet the answer is “no”. We’ve change our mindset on it
A huge challenge for product companies, manufacturing companies, engineering companies, and industrial suppliers is “Attraction”.
Attraction means lead generation is consistent and predictable and you’re getting as many qualified leads as you can convert.
The companies and founders that we meet tell us attracting the customer is the number one pain point they have in their businesses. However, very few are knowledgeable of the new school tactics required to be successful. The Founders and Operators we work with who have embraced the media company mindset have seen their conversion numbers
How would you rate your attraction score?
Let me know in the comments
I’m always open to connecting to share my insights.