I recently learned a marketing philosophy that I think is game changer if you’re running a small business. We’re implementing it in real time inside our ventures and with the Founders in our Launch Program.
You start with identifying the product or service that you offer.
Next, what questions would your ideal avatar (aka customer) have related to these 7 topics:
Price
Problems
Comparisons
Reviews
Best in Class
The ‘What’
The ‘How’
Once you’ve got the questions ready, then make content to answer those questions in “real talk”.
This only works if you truly look at it from your customer’s viewpoint and not what you think…
I’ll keep you updated on how it’s going… And if you want to learn more, we can always connect.